Boostt Academy · The Digital City · Chapter 02

The developer’s control plane
for their own asset.

When a building permit is filed in a US city, a pin appears on the Boostt map. That pin is the property’s digital identity — connected to public record, visible to anyone who searches. The developer claims the pin. Now they control distribution: they see who viewed the property, which content drove traffic, they connect their broker, they run creator campaigns reaching 100–150M combined audience globally.

This chapter walks through what the developer gets: a property sidesheet that acts as the public page, a compliant viewing-request form, broker connection with visible performance, and direct access to a creator network — no agency, no middleman. The developer controls their asset’s distribution for the first time.

Sources · Public permit records + developer data Signal · Visibility into your own asset 5 frames
01
Your building appears on the map.
A building permit is filed at NYC DOB. Boostt reads the public record and pins the property at its real address. Anyone searching the area sees the pin. Click it and the property sidesheet opens — the same UI pattern as every other profile on the map, now holding the property’s own data.
130 Lafayette St
Lower Manhattan
02
Connect your broker. Control distribution.
The developer claims the pin and sees the dashboard view. They connect their broker to the listing. The broker gets leads through the platform. The developer sees performance — views, inquiries, tours booked. Everyone in the chain is visible and accountable.
03
Guests request viewings. You get qualified leads.
A visitor clicks Request Viewing on the property sidesheet. A modal opens — same pattern as the opportunity invite modal used everywhere else on the platform. The form collects what you need to qualify the lead: name, contact, financing status, preferred date, and what they’re looking for. Every request is logged with a complete audit trail.

Request a Viewing

130 Lafayette Street · New York, NY
×
Full Name
Jane Richardson
Email
jane.r@example.com
Phone
+1 (212) 555-0194
Are you pre-approved for financing?
Yes No
Preferred viewing date
April 22, 2026
What are you looking for?
2BR affordable unit, south-facing preferred. Interested in 8th–15th floor range.
Per NYC Housing Compliance — all viewing requests are logged with a complete audit trail.
Cancel Submit Request
04
Run campaigns. Reach 100–150M through creators.
The developer posts an opportunity. Creators already on the Boostt map — with real audiences on TikTok and Instagram — apply to produce content. The developer picks the creators, sets the brief, and the content gets produced and attached directly to the property pin. No agency. No platform fee on the deal itself. Direct.
@walkwithjane · 120K
@london_walks · 1.2M
@nikos_drone · 340K
@seoul_life · 890K
TikTok creators Instagram creators

130 Lafayette · Creator Campaign

Target Audience: 100–150M combined reach
Creator Shortlist
W
@walkwithjane
TikTok · 120K · New York
Selected
L
@london_walks
Instagram · 1.2M · London
Selected
N
@nikos_drone
TikTok · 340K · Athens
Selected
S
@seoul_life
TikTok · 890K · Seoul
Selected
Construction Progress Series · 4 TikToks + 2 Reels
$12,000 — $18,000
Launch Campaign
05
What the developer sees.
Everything the developer gets from claiming their property pin. Not a brochure — a working control plane for the asset’s distribution, built from public record and connected to a real creator network.
Feature
What it does
Property pin on map
Your building’s permanent digital address — connects to your social, your broker, your content
Property sidesheet
Public-facing page with renders, availability, social content, broker info
Viewing requests
Compliant intake form — every request logged, audit trail included
Creator campaigns
Access 100–150M audience through creators already on the map
Broker connection
Your broker listed on your terms — performance visible to you
Attribution dashboard
See which creator, which post, which broker drove each viewing
Related permits
All trade filings (plumbing, mechanical, electrical) grouped under your property
Social content
Your TikTok/Instagram construction updates attached to the pin — live